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100,000 Free Tubes of Toothpaste Hit NYC

The Wall Street Journal
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March 21, 2014 AT 8:29 AM
After losing a fight with Proctor & Gamble over labeling, Hello Products is turning a court order to stop selling its toothpaste into a marketing opportunity by giving away 100,000 tubes of toothpaste on the streets of Manhattan Friday. Paul Ziobro reports. Photo: Hello.