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October 18, 2013 AT 1:56 PM
BMW i cars highlighted the 2013 Frankfurt Motor show, ushering in a revolutionary change in automotive design. Adrian van Hooydonk, Head of BMW Group Design, and Henrik Wenders, Project Manager for the BMW i8, discuss the cars and the BMW i project. The development of BMW i cars follows a revolutionary approach, a strategy focusing on the creation of premium cars purpose-designed to be powered by purely electric or plug-in hybrid drive systems. The BMW i8 was conceived from the ground up as a plug-in hybrid sports car boasting agile performance attributes and extraordinary efficiency. With its ultra-dynamic proportions, elegantly sporty lines, low-slung silhouette and innovative design features, the BMW i8 represents a new generation of sports car. Bringing together hallmark features of the BMW brand with the design language developed especially for BMW i creates a progressive aesthetic which faithfully communicates the performance attributes, efficiency and innovative premium character of the plug-in hybrid sports car.