Advertisers Shift to Web, Mobile in China

The Wall Street Journal
November 21, 2013 AT 3:00 AM
Chinese state television broadcaster CCTV declined to disclose the results of a closely watched auction for advertising slots this year, signaling a change in viewing trends. Tom Doctoroff of advertising firm JWT tells the WSJ's Deborah Kan how the conservative content of Chinese television broadcasts is affecting the rise of advertising on digital platforms.