WASHINGTON (AP) — A top marketing executive from the advertising and telecommunications industries is joining the nation's largest nonprofit organization, the United Way, to help energize its brand.
On Monday, the Alexandria, Va.-based charity is announcing Vicki Lins will join the United Way as executive vice president and chief marketing officer.
Most recently, Lins was chief marketing officer for Clear Channel Outdoor's North American advertising business. Previously she spent 15 years in the cable TV industry serving in lead positions with Comcast and its advertising business.
In a statement, United Way Worldwide President Brian Gallagher says Lins has the ability to build, transform and revitalize venerable brands. He says she can help build the United Way brand around the globe.
The charity is made up of more than 1,800 United Way organizations worldwide.