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August 22, 2013 AT 11:05 AM
Some of the honchos at "American Idol" -- and Jennifer Lopez -- have been aggressively courting super-manager Scooter Braun because their research shows people don't care about the judges -- they want to watch the birth of the next big star. "A.I." execs believe the show has lost its way by sinking their fortunes on the judges. The research is clear -- viewers want to see the next Kelly Clarkson or Carrie Underwood emerge from the pack.