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March 10, 2014 AT 4:03 PM
If you’re unfamiliar with Apple’s Loyalty Program, we’ll forgive you. It’s not all that well publicized and for pretty good reason. It only kicks in if you’re the kind of person that spends more than $5,000 in a 12 month period with Apple. That kind of ‘person’ is typically easier to define as an organization — namely IT departments of companies or education customers. Though the low entry point means that those companies don’t necessarily have to be all that large. When coupled with additional discounts and program additions, it all adds up to Apple paying more attention to IT pros — and making more efforts to attract and cater to them.