Apple, It's Time To Drop The Whole 'S' Routine

wochit technology
September 11, 2013 AT 10:28 AM
Once every other year won't cut it anymore, even for Apple. The iPhone 5S, Apple's newest flagship smartphone, debuted at the typical hype-filled and splashy event. Like the iPhone 4S and iPhone 3GS, it offered some new software tricks, but little physical change -- aside from a new gold color option.