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March 12, 2014 AT 12:11 PM
The last few times iPhone users updated their operating systems per Apple's prompting, they may have noticed something weird. Those who keep Bluetooth turned off for battery and privacy/security reasons suddenly had Bluetooth turned on by default after the update. A plausible reason why Apple may be turning on Bluetooth is to bolster the use of iBeacon, a new technology from the smartphone giant that turns your phone into a homing beacon, helping retailers sense and communicate with phone-toting consumers in their vicinity. iBeacons communicate via low-energy Bluetooth to awaken apps so that they can send messages or coupons to a person’s phone.