Apple’s Former Ad Guru Explains Why The IPhone 5c Flopped

wochit technology
February 18, 2014 AT 6:18 PM
Consumer reception to the iPhone 5c has been on the whole underwhelming to say the least. Now former Apple advertising executive Ken Segall has penned a short autopsy of the iPhone 5c on his blog and comes to the conclusion that Apple’s user base just has no use for cheap-looking plastic phones. Segall write “Clearly plastic was a big part of the iPhone 5c strategy. Unfortunately for Apple, creativity can be a double-edged sword. The ‘unapologetically plastic’ line in the product video was so interesting and memorable, it got played back over and over in articles about the lackluster demand for iPhone 5c. Not exactly what Apple intended.”