House Dems fear minority vote slipping away

Politics,Beltway Confidential,Joel Gehrke

President Obama carried two-thirds of Hispanic voters in 2008 and currently enjoys 90 percent approval among black voters -- and yet, the House Democrats brought in a messaging expert to train them on racial messaging this week.

The expert emphasized that Democrats could lose their support among "minority voters," according to training materials obtained by The Washington Examiner.

"The Country is Turning Brown," the House Democrats were reminded by a slide prepared by Maya Wiley, founder of the Center for Social Inclusion. CSI believes that "right-wing rhetoric has dominated debates of racial justice – undermining efforts to create a more equal society, and tearing apart the social safety net in the process" ever since the Reagan Administration.

"Young Adults of Color (ages 20 - 34) will be pioneers in a racially different U.S. than we currently experience," Wiley's slide explained [all emphasis original]. "People of Color will be the majority of all people in this age group (20 - 34) by 2032."

Next comes "the bad news" about that demographic shift: "While Democrats have made important gains among some base groups such as unmarried women, they still have ground to make up among others in the Rising American Electorate, specifically young people and minority voters" [emphasis original to Wiley's slide], as Wiley cited a survey from the Democratic polling firm, Greenberg Quinlan Rosner.

Wiley taught the House Democrats how to identify "racially coded" Republican rhetoric, and how to use "race explicit" messages to appeal to white voters while retaining the support of minority voters. You can read more about the training here. 







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