President Obama’s reelection campaign spent $25 million on television ads in May and what do they have to show for it? According to BuzzFeed‘s Zeke Miller, nothing:
The investment has not paid off, by the standard measure of ads’ effectiveness, polling. While Mitt Romney’s numbers jumped in May — largely the result of him solidifying support among Republicans after the primary — Obama’s numbers barely moved in some surveys; in others, they went down. Obama averaged a 47-percent job approval rating in May — the same as in April — according to Gallup surveys. In a head-to-head with Romney nationally Obama’s numbers remained within the margin of error. And in a series of swing states like Iowa, Wisconsin, and Colorado, Obama ceded ground to Romney. The Republican candidate also pulled even with Obama in swing states like Nevada, Colorado, and Iowa in the latest NBC News/Marist poll.
So what happened? Why is Obama’s media blitz not working? Miller offers:
The media spending, of course, faced what the president recently referred to as “headwinds.” … And the Karl Rove-backed Super PAC American Crossroads launched a $25 million ad campaign to match Obama’s.
But if the Rove and Obama ad buys did offset, it sets a troubling precedent for Obama, who faces hundreds of millions of dollars in outside spending that he will have to match just to hold his ground.
Rove’s promise to match White House spending dollar-for-dollar is now doubt having an effect (you can see Crossroads GPS latest, here). But the bigger problem for the White House is reality. Obama’s policies, as evidenced by the latest job report, simply are not working. And no amount of TV ads can change that.
Romney: Campaigning in Texas Wednesday, Mitt Romney charged that President Obama “knowingly slowed down the recovery in this country…in order to put in place Obamacare.”
Obama: Fresh off of not supporting unions in Wisconsin, Obama traveled to a gay rights gala in Los Angeles. And National Review’s Stanley Kurtz reports that, contrary to Obama campaign denials, Obama did join the New Party in 1996.
Veepstakes: The Hill reports that Sen. Marco Rubio, R-Fla., is literally color blind.
Around the Bigs
The New York Times, Crop Insurance Proposal Could Cost U.S. Billions: At the same time that high crop prices are prompting farmers to expand into millions of acres of land once considered unsuitable for farming, Congress is considering expanding a federal insurance program that reimburses farmers for most losses or drops in prices.
The Los Angeles Times, Prop. 29′s tobacco tax teeters on edge of defeat: A a $1-per-pack tax on cigarettes, pitched to voters under Proposition 29 in Tuesday’s primary, teetered on the brink of defeat Wednesday just months after opinion polls showed widespread support. The measure was trailing by about 63,000 votes, with up to a million left to count.
Milwaukee Journal-Sentinel, Democrats appear to take Senate with narrow Lehman win: Democrats appeared to have assumed control of the state Senate with results posted early Wednesday showing former Sen. John Lehman (D-Racine) defeating incumbent Van Wanggaard in a tight race.
The Wall Street Journal, Labor Faces New Challenge: Organized labor, reeling from blows to government workers in Wisconsin and California elections, is grappling with the prospect of diminished political clout and fewer members in public-sector unions that have formed the core of the movement’s power in recent years.
The Washington Post, Can Mitt Romney match Wisconsin’s Scott Walker?: Wisconsin Gov. Scott Walker provided a template for Republicans looking ahead to the presidential race with his victory in Tuesday’s recall election: big money, powerful organization and enormous enthusiasm among his base. Can Mitt Romney match that in November?
The Washington Examiner, D.C. Council chair resigns after fraud charge: D.C. Council Chairman Kwame Brown was charged Wednesday with bank fraud and quickly resigned, making him the second District politician this year taken down by federal prosecutors who have been probing corruption throughout city government.
ABC News, Senator Asks DOJ to Investigate SWAT-ting Attacks on Conservative Bloggers: Sen. Saxby Chambliss, R-Ga., has sent a letter to Attorney General Eric Holder urging him to investigate the SWAT-ting of conservative bloggers.
The Wall Street Journal‘s James Taranato thanks MSNBC for creating “an entire cable network devoted to the entertainment of conservatives.”
Walter Russell Mead explains why Walker’s win was so demoralizing to the left: “The threat to the public unions isn’t just a threat to a powerful source of funding for left-liberal candidates and to strong organizations with political experience and muscle; it’s a threat to the heart of the left coalition and to the structures that give the left much of its power in Democratic and therefore in national politics.”
At RedState, Sen. Jim DeMint, R-S.C., looks at the other two big elections from Tuesday night.
Salon‘s Joan Walsh worries that Walker’s win will “embolden those on the Occupy left who want labor and progressives to abandon the party, while bolstering the case of centrist and Wall Street Dems that the party can’t afford to alienate the wealthy lest it suffer a 7-1 funding disadvantage nationwide.”
Daily Kos‘ Markos thinks Republicans are already overplaying their hand after Wisconsin.
The Atlantic‘s James Kwak accuses Republicans of wanting to raise taxes on the poor.