TAMPA, Fla. - President Obama's reelection team is adopting a new and unusual tactic to jolt supporters into donating and working for him. It arrived in a fundraising email Thursday with the simple subject line, "If the president loses..."

It is a scary thought for Obama's backers which makes it a smart strategy especially during the Republican National Convention where the president has been under attack. In his email, campaign advisor David Axelrod used the "loses" line to rap the GOP's focus on killing Obamacare. Read it below:

Friend --

Judging from the number of times they've said it this week, you would think repealing Obamacare on Day One is the most urgent goal of the Republican Party and number one reason to elect Mitt Romney.

I'd like to know what's noble about making it harder for people to get health care.

President Obama refused to give up on this legislation because he knew it was about real people -- people like his own mother who, in her final days, battled cancer and mounting bills, or my daughter Lauren, whose intractable epilepsy, at just seven months old, nearly bankrupted our family and burdened her with a pre-existing condition that threatened her future coverage.

Today, there are millions of families like ours who won't have to suffer through needless heartache over situations beyond their control.

If the President loses, Republicans are guaranteeing those protections will be gone with him.

You can make sure that doesn't happen. Donate $5 or more before this Friday's critical FEC deadline.

When the Supreme Court affirmed the Affordable Care Act, I was moved to tears. This week, the Republicans are moving a lot of people to act as well -- to make sure they can't take their destructive platform to the White House.

The next time you hear someone at the Republican convention attack Obamacare, remember what they're actually trying to take away:

https://donate.barackobama.com/What-Matters

Thanks for standing with the President.

David