The Romney/Ryan campaign launched two new ads today in swing states across the country. The campaign provided no details about the size of the ad buy.

 Ad #1 – The Romney Plan
VIDEO TEXT: “The Romney Plan For A Stronger Middle Class”
MITT ROMNEY: “My plan is to help the middle class.”
MITT ROMNEY: “Trade has to work for America. That means crack down on cheaters like China. That means open up new markets.
VIDEO TEXT: “Trade That Works For America”
MITT ROMNEY: “Next, got to balance the budget. You’ve got to cut the deficit. You’ve got to stop spending more money than we take in.”
VIDEO TEXT: “Balanced Budget”
VIDEO TEXT: “Cut Deficit”
VIDEO TEXT: “Reduce Spending”
MITT ROMNEY: “And finally, champion small business.”
VIDEO TEXT: “Champion Small Business”
MITT ROMNEY: “Have tax policies, regulations, and healthcare policies that help small business.”
MITT ROMNEY: “We put those in place, we’ll add 12 million new jobs in four years.”
MITT ROMNEY: “I’m Mitt Romney and I approved this message.”

 

 Ad #2: Failing American Families
 

 
VOICEOVER: “This was household income when President Obama took office…”
VIDEO TEXT: “Income And Debt Under Obama”
VOICEOVER: “This was the national debt…”
VIDEO TEXT: “$10.6 Trillion”
VOICEOVER: “Under Obama, families have lost over $4,000 a year in income.”
VIDEO TEXT: “Household Income Down $4,000 A Year”
VIDEO TEXT: “National Debt: $16 Trillion And Growing”
VOICEOVER: “And the national debt is now $16 trillion and growing.”
MITT ROMNEY: “We have a moral responsibility not to spend more than we take in. We can’t keep buying and spending and passing on debts to our kids. And I’ll stop it.”
VOICEOVER: “Barack Obama”
VIDEO TEXT: “More Spending”
VOICEOVER: “More spending.”
VIDEO TEXT: “More Debt”
VOICEOVER: “More debt.”
VIDEO TEXT: “Failing American Families”
VOICEOVER: “Failing American Families”