THE 3-MINUTE INTERVIEW: Amy Ginsburg

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People,Liz Farmer

Ginsburg, CEO of Neediest Kids, is running a stop on the PGA Tour's Web.com Tour being played at TPC Potomac at Avenel Farm from Oct. 4 to 7. The tournament is a fundraiser for Neediest Kids, a 40-year-old local charity that has helped 40,000 local at-risk children last year. Tickets can be purchased at neediestkidschampionship.com.

What is Neediest Kids?

What we do is really simple and really important: We help low-income kids in D.C., Maryland and Virginia get the basic things they need so they can get the education they deserve. From eyeglasses to warm coats, new shoes, groceries, toiletries -- everything you need to succeed in school.

Are you a big golf fan?

I didn't pick up a golf club until we started hanging out with the PGA, and now I can't stop. I'm kind of hooked.

How did you get involved with the PGA?

It started a year ago. We approached the tournament director and met and saw that it was a good fit for Neediest Kids. We are probably one of the oldest, least-known nonprofits in the D.C. area, so not only is it a fundraiser, it's a great way to let people know about an organization that helps fight poverty.

What's the nonprofit's operating budget?

Last year our budget was about $2.5 million. That includes in-kind and cash, and what's great about Neediest Kids is we get $1 and turn it into $3 for goods and services for at-risk children. So every dollar we raise from the tournament turns into $3.

What's surprised you about organizing a PGA stop?

There is an overwhelming amount of work to do to put on a golf tournament -- things that never would have occurred to me a year ago. Things from having enough porta-potties to the golf balls you need for the practice range to organizing the pro-ams.

- Liz Farmer

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