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HHS hires another PR firm to promote Obamacare

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Politics,Beltway Confidential,Joel Gehrke

President Obama’s Health and Human Services Department hired a public relations firm to tell Americans about the perks in Obamacare and how they can enroll in the health care law’s exchanges.

HHS gave Weber Shandwick a $3.1 million contract. “Weber will create a strategic plan with short- and long-term tactics for exchange outreach and education,” PR Week reported earlier today.  “The agency will also promote early awareness and foster engagement with consumers to help them learn more about coverage that they may be eligible for, as well as to promote upcoming enrollment periods, according to the RFP.”

HHS gave a $20 million contract to another PR firm, Porter Novelli, earlier this year. That effort will be led by former Obama campaign surrogate Kiki McLean.

In California, taxpayer money will also pay for flattering remarks about Obamacare to be worked into TV shows.

H/T Lachlan Markay

 

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