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Jim Williams: Waking up to football with 'NFL AM'

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Sports,NFL,Jim Williams

It's 10 p.m. in Los Angeles, and the team led by hosts Brian Webber and Nicole Zaloumis -- along with analysts Eric Davis, Mark Kriegel and Steve Wyche -- sit around a conference table in the NFL Network complex. They are listening to coordinating producer Jeremy Louwerse as he talks about the early rundown and the guest list for "NFL AM," the network's morning show that airs Monday through Friday from 6 a.m. to 10 a.m. EST. It's a show that airs live from the NFL Network studios in Los Angeles, which causes some interesting challenges for the cast and crew.

Speaking to Webber, Davis and Louwerse, we talked about the early success of the show as well as their unusual work schedule.

Louwerse on the show's schedule »

"We have our first rundown meeting at 10 p.m. where we talk about the topics of the day. We want to be the show that viewers go to every morning to find out all the breaking NFL news. So we set the focus for the show at the meeting, then between 11:30 p.m. and 1 a.m. we are working on scripts. The analysts are going over tape and further developing storylines. At 2 a.m. we have a final script meeting, then it's off to makeup with everyone on set at 2:45 a.m. and then we are live at 3 a.m."

Webber on the pace of the show » "I served as a production assistant on the 'Today Show' when I was in college over 25 years ago, and I fell in love with morning television. I enjoy being the first to tell fans what is going on in the league, and since we have cameras at all of 32 NFL facilities we can talk to the players and coaches that are making news everyday with access that no one else has."

Davis on the analyst role on the show ?» "We are a news and entertainment driven show. Our conversations are fun and football related, but since we have guests from the entertainment world along with writers from around the country we have a very diverse dialog about the game of football. I am the former player with Mark [Kriegel] and Steve [Wyche] NFL insiders, so when we take on a topic you get an intelligent and spirited conversation that looks at all angles of the story."

Examiner columnist Jim Williams is a seven-time Emmy Award-winning TV producer, director and writer. Follow him on Twitter @wordmandc.

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