Not content with making New Yorkers skinnier, Mayor Michael Bloomberg now wants to protect their hearing in an age of constant earbud-wearing.
City health officials are planning a $250,000 social-media campaign to warn people about the risk of hearing loss from listening to loud music through their headphones, the New York Post reports.
The campaign will use social media and “focus groups” to raise awareness among teenagers and young adults.
“With public and private support, a public-education campaign is being developed to raise awareness about safe use of personal music players . . . and risks of loud and long listening,” said Nancy Clark, the city Health Department’s assistant commissioner of environmental-disease prevention.
Bloomberg has targeted noise since coming into office, with multiple measures aimed to make New York a quieter city. But this new initiative is more in line with his campaign to make New York a healthier city, from banning sodas over 16 ounces to outlawing trans fats in restaurants.