Make no mistake, there is always a deeper agenda whenever a seemingly innocent campaign pops up overnight.
Is there some kind of epidemic of that word being used to keep girls from achieving? Many of the surveys cited by the Ban Bossy campaign are decades old, and a more recent survey by the Girl Scouts of America found that girls are more likely than boys to see themselves as a leader or have the desire to be a leader.
So, why start a national campaign?
Sandberg worked as former Treasury Secretary Larry Summers' chief of staff under President Bill Clinton during his second term and maxed out in personal campaign contributions to Hillary Clinton in 2007 and 2008. She also donates almost exclusively to female Democratic candidates.
Also in 2013, Sandberg said she hopes Clinton runs for president again in 2016, believing that Clinton's 2008 “likeability” was tied too closely to her appearance.
But why focus the campaign on the word “bossy”?
The answer to that may have something to do with Clinton being called “bossy” during the 2008 campaign by Australian feminist Germaine Greer. Bossy is also more tame than some of the other words Clinton has been called.
Two years ago, Democrats launched a campaign to brand Republicans as engaging in a "war on women," a campaign with a lasting impact that will no doubt stretch into the 2016 elections if Clinton runs.
Now the Ban Bossy campaign gives Democrats another weapon to use against those who disagree with Clinton’s policy ideas.