As a think tank, the Heritage Foundation produces plenty of charts and graphs, but charts and graphs aren't always interesting. Enter: Pinterest, the totally trendy, visually stimulating, social media site that's used by the likes of Ann Romney, Martha Stewart and Ryan Seacrest.
Four or five months ago Erika Andersen, a senior digital communications associate at Heritage, decided after signing up for the site for personal use, that she would start pinning for Heritage as well. "I'll just start an account and see what happens," Andersen told Yeas & Nays. Now the D.C.-based conservative organization has nearly 1,000 followers. "I think we have more followers than most organizations like us," Andersen continued. Heritage's Pinterest contains charts and graphs, but also fun stuff too. The "On the Taxpayer's Dime" board features pictures of the NPR building and first lady Michelle Obama skiing. (Liberals everywhere just let out a groan). Other boards showcase pictures of conservative men and women, patriotic scenes, and the president and vice president making funny faces.
"We get a good response," Andersen concluded.