Agency: ApolloBravo, a marketing and new media company based in Arlington.

The company develops marketing campaigns using new media. It also designs Web pages for mobile devices.

Theme: Transfer Freedom Bank’s online brand to a Web site that is easy to use on a mobile device.

The Concept: More and more companies are creating .mobi sites, or versions of their Web sites that can be used on mobile phones.

These sites have fewer graphics, helping it to load more quickly. They also must work on regular flip mobile phones as well as larger devices such as BlackBerrys.

Customers also want interactivity with the Web site, including bill pay and fund transfer.

The Plan: The company is promoting the sites with a text message campaign.

Interested people can send a text message and receive a link to the Freedom Bank mobile site.

Though the current site only has information on branch locations, ApolloBravo expects to develop balance inquiry, bill pay and fund transfer capability on the site.

When that functionality is added, the company will launch additional advertising campaigns.

Creative Team: Employees of ApolloBravo.

Background: ApolloBravo is a one-year-old startup company based in Arlington.

The company works with clients from idea conception to execution.

It has developed wireless campaigns, promotionsand mobile sweepstakes.

dfrancis@dcexaminer.com