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November 21, 2013 AT 8:29 AM
According to the Adobe Digital Index, which uses data from half a trillion visits to more than 2,000 retail sites over the past seven years to make its forecast, the three big holiday shopping days will bring in about $5 billion for retailers. The numbers make it clear: Retailers need to stay on top of technology — both in infrastructure and trends — or they risk missing out on big business gains.