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March 21, 2014 AT 1:17 PM
AT&T's swinging back at Netflix CEO Reed Hastings' recent assertion that ISPs should shoulder the cost of increased bandwidth demands. In a post on AT&T's Public Policy Blog, Senior EVP Jim Cicconi denounced Hastings' desire for a "cost-free delivery" agreement with ISPs, saying that it unfairly shifts the burden of infrastructure cost to AT&T and its subscribers rather than to Netflix's own customer base. As Cicconi views it, that subscriber base is the very one responsible for the increased traffic demands and resulting need to build out additional facilities, and should therefore bear the brunt of a fee hike.