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January 20, 2014 AT 8:48 AM
Audi is using a highly innovative, revolutionary camera technology in the production of a video clip for the new A3 Cabriolet. It has yielded some spectacular shots. Trees in gleaming white, a jet black sky and breathtaking contrasts -- the use of a modified camera means light that is normally beyond the visible spectrum for humans can now be registered. The result is an utterly unique video clip. In photography, this method has long been known as "false-color photography" but until now the technique has hardly ever been used in professional film technology.