AUGUSTA, Ga. (AP) — University officials in east Georgia say a compromise has been reached with a group that sought to include Augusta in the name of a newly consolidated university.
Georgia Health Sciences University announced Thursday that Georgia Regents University Augusta will be the name used in the school's official logo and in marketing efforts for Augusta's new consolidated university.
Controversy erupted in Augusta when the new school name was chosen for the merger of two Augusta colleges. State officials chose the name Georgia Regents University.
A group of local businessmen formed a group "Save the A," whose leaders met with state officials to try and broker a compromise.
"I think we got a great compromise," said Nick Evans, a leader of the group that opposed a name first approved by the regents.
The move comes after weeks of negotiation and months of protest when the name Georgia Regents University was selected Aug. 7 by the University System of Georgia Board of Regents.
Evans calls the new brand name "wonderful" and believes the change is the best move for the community.
The new name was chosen despite a cease and desist letter days prior to the Augusta vote from Regent University in Virginia, which claimed the new name would violate the trademark on its name.
University System of Georgia Chancellor Hank Huckaby said the campaign played a factor, but wasn't the only factor.
"I'm delighted we can move on from this point," Huckaby said. "I have been and continue to be excited about what we are going to do here in Augusta through this university."
Georgia Health Sciences University said in Thursday's statement that Augusta would appear in the logo and in "all branding materials" for the new university.