Auto Shows Catering More To Women, Who Buy More New Cars

wochit news
January 17, 2014 AT 3:22 PM
Women now buy nearly half the new cars in the U.S., a sharp increase compared with a generation ago, and the auto industry is trying to demonstrate that it's keeping up with the times when it showcases the latest models to the public. Auto shows now offer cooking demonstrations, private tours and an increasing number of male models to appeal to female visitors.