NEW YORK (AP) — Pass a baton and help raise funds for cancer research.
That's the message behind "The Baton Pass" campaign launched in New York City Wednesday by the non-profit Stand Up To Cancer.
Siemens, a leading medical imaging company, jump-started the fundraising by donating one dollar.
The company will make a donation every time the baton passes from one person to another between Wednesday and Sept 5.
Siemens will donate up to $1 million.
A GPS system allows Facebook app users to make a virtual donation online and track the baton as it moves across the country.
Cancer survivor Robin Roberts helped kick off the campaign on ABC's "Good Morning America."
Siemen's President and CEO Gregory Sorensen says the baton pass lets people know there is "a reason for hope."