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January 18, 2014 AT 2:07 PM
Intel wants to be a player in the tablet market in a big way this year. "Contra revenue," as Intel calls it, sounds innocuous enough. Seeking Alpha, a site devoted to company earnings, wrote about contra revenue in November , and on Friday IDG News did as well. "It is not unusual for us to put programs in place to incentivize customers and accelerate the market for our products, and we've been clear about our desire to grow market share in tablets," Intel said in a statement to CNET. This is by no means the first time Intel has done something like this.