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Beyonce Releases First Commercial For Her Perfume Rise, Posts A Slew Of Sexy Pics On Instagram

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January 17, 2014 AT 11:26 AM
R&B songstress Beyonce is preparing to release her new fragrance, Rise, and has released a 30 second promo video for the perfume in which she rises out of a glittery gold dustbowl. In the all gold 30-second commercial shot by Jake Nava, Beyonce says, "You can let yourself disappear, or you can stir things up. Never settle, shake loose. Embrace the elements. Because from now on, you will always Rise!" The fragrance to hit stores some time next month.