Big tobacco ready to light e-cigarettes

Reuters Business
April 21, 2014 AT 4:12 AM
The UK's first electronic cigarette coffee shop allows "vapers" to drink a coffee, buy an e-cigarette and smoke it. It's the latest business in an industry which has grown to $2 billion globally in the last decade, and big tobacco firms are also getting involved. But as Joanna Partridge, regulation may be on the way.