The Los Angeles Angels' marketing campaign hit a snag this week when Albert Pujols objected to 20 billboards around Southern California that featured him and the Spanish words "El Hombre."
Pujols long has said he doesn't want the nickname -- "The Man" in Spanish -- used out of respect for former Cardinals great Stan Musial.
In general, though, using billboards to market the Angels' new franchise player makes sense.
But does it make sense for fans to utilize billboards as well? Fans recently put one up in Fort Lauderdale, Fla., to promote ManningtoMiami.com's campaign to bring quarterback Peyton Manning to the Dolphins.
Billboard campaigns have had mixed success. Denver Broncos fans put up billboards in support of naming Tim Tebow the starter. Backup Brady Quinn recently told GQ, "I didn't have billboards," in reference to why Tebow leapfrogged him on the depth chart.
And this isn't the first time fans have shown their desire for Manning. Tennessee Titans fans used a billboard during Super Bowl XLVI to try to persuade him to play there.
- Scott Gleeson