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August 27, 2013 AT 7:26 AM
In a move that should surprise exactly no one, BlackBerry is said to be thinking about spinning off BBM into its own subsidiary company called BBM Inc., says the Wall Street Journal. As BlackBerry faces the prospect of potentially having to part out its more valuable assets for sale, BBM is a natural opportunity that comes to mind, and the recent decision to take the messaging platform to both iOS and Android makes a lot more sense once you consider that a means of fluffing the brand prior to a potential sale.