With Sprinkles opening beginning the next onslaught of overpriced and overrated cupcakes on March 3rd and DC Cupcakes premiering its second season tonight, it begs the question: How much does DC still like this fad? Answer honestly, when was the last time you bought a Pinkberry knock off? Wore a mini backpack? Or Jerry Curled your hair? In a decade we’ll scream to the heavens asking why we paid fourty dollars for a dozen cupcakes, the same way people question their sanity after a flock of seagulls’ haircut.
In the light of the newest cupcakery on the block and a boring food show renewal, it’s time for an intervention. The first step is recognition. DC has a problem, and that problem is the cupcake. How do we justify spending five dollars on a cupcake?! Five dollars can buy all the ingredients and bake 24 cupcakes in less time then it takes to stand out in the cold of a Georgetown shop.
