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January 15, 2014 AT 5:49 PM
From the racetrack straight to the road: this year’s BMW booth focuses on the world premieres of the new BMW M4 Coupe and the new BMW M3 Sedan. Another highlight is set by the introduction of the first-ever BMW 2 Series Coupe, displayed as an M Performance Automobile M235i as well as the 228i as Sport Line. Both cars are a focal point of the architecture in the central highlight stage, lined up in pole position and waiting to be discovered. Additionally the Visitors will be electrified by the presentation of the BMW i3 and BMW i8. Experience BMW at the North American International Auto Show (13th to 26th January 2014) in Detroit (MI).