BMW Design at Concorso di Eleganza Villa d'Este

AutoMoto TV
October 18, 2013 AT 1:56 PM
BMW and Pininfarina are two of the most tradition-swathed names in the motoring world. Fabio Filippini, Head of Design at Pininfarina and Karim Habib, Head of BMW Design discuss the new concept. With the BMW Pininfarina Gran Lusso Coupe, the two time-honoured companies are unveiling the outcome of their first collaboration at the Concorso d'Eleganza Villa d'Este 2013. The BMW Pininfarina Gran Lusso Coupe is a one-off and represents the exclusive interpretation of a luxurious BMW Coupe as seen through the eyes of Pininfarina. Working in close consultation, the two design teams have created a new automotive persona brimming with character and ready to join the high-end luxury class - typically BMW while sporting the distinctive signature of Pininfarina.