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October 18, 2013 AT 1:57 PM
The present and future of driving pleasure converge in the new models presented by the BMW and BMW i brands at the International Motor Show (IAA) 2013 in Frankfurt am Main. One of the highlights of the world’s most important car show this year is the joint premiere of the BMW i3 and BMW i8. The BMW Group’s first purely electrically powered vehicle to go into series production and the world’s most forward-looking sports car showcase the future focus, universal appeal and broad spread of the BMW i brand. The BMW i3 is the world’s first premium car conceived from the ground up to deliver electric mobility and emission-free driving in urban areas. With its eye on maximising efficiency both within the city limits and beyond, the BMW i8 plug-in hybrid combines the dynamic capability of a high-performance sports car with fuel consumption and emissions you would normally expect from a small car. Both models feature a passenger cell made from carbon-fibre-reinforced plastic (CFRP) and BMW eDrive technology that enables them to be driven on electric power alone.