'Boycott Florida' isn't so simple

wochit news
July 27, 2013 AT 1:37 PM
Many angry Americans are urging a punishment on Florida in the killing of Trayvon Martin: a boycott. Their actions seek the repeal of Florida's "stand your ground" self-defense law, which was at the center of a national debate in the wake of Martin's shooting death. But will a boycott work? And when are they effective?