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October 21, 2013 AT 8:38 AM
Diesel has struggled for acceptance in the U.S. in the past, too many customers haunted by horrific dabblings with diesel in the 1970s, or the image of lifted trucks "rolling coals" tarnishing its reputation. Anyone familiar with modern diesels will dismiss both and even overlook the occasionally difficult-to-find nature of the fuel, as they're...