BATON ROUGE, La. (AP) — Capital Area Transit System officials say the public is about to be inundated by a campaign to make sure riders are educated about the bus system switching to a new route structure and schedule change.
The new routes and schedules will go live March 30. They are the cornerstone of the expanded and speedier service promised by CATS when it asked voters to approve a dedicated property tax in 2012.
CATS CEO Bob Mirabito tells The Advocate (http://bit.ly/1ghIy3j ) the agency spent about $100,000 toward public outreach in recent weeks to buy TV and newspaper ads and to print thousands of schedules and route maps for riders.
Information from: The Advocate, http://theadvocate.com