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Celebrating the Icon - Abarth 595 '50 Anniversary'

AutoMoto TV
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November 20, 2013 AT 5:18 AM
November is the month of the Scorpion, and this year the brand is celebrating fifty years of the Abarth 595, a true icon of the brand which in the 1960s proved an immediate success thanks to its extraordinary performance, unusual for such a small car. In order to pay it a fitting tribute, the 595 ‘50th Anniversary’ was presented in its world début at the recent Frankfurt Motor Show. It’s the fastest 595 ever, as well as the “smallest” supercar ever produced. An exclusive model, which once again demonstrates the brand’s outstanding ability to look to the future without betraying its past. When talking about his life, Carlo Abarth used to say that, “engines, cars, races, a passion for cars and a passion for speed is the disease, the beautiful disease that made us love what is always the fastest, always the pinnacle of mechanical perfection.” Today these words are part of Abarth’s manifesto and demonstrate that the search for ‘performance’ is more than a passion: it’s a genuine lifestyle, or as the brand communication pay-off neatly sums up, ‘Performance is a state of mind’.