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November 14, 2013 AT 12:30 PM
It could be called the "Kutcher Effect" named for Ashton Kutcher's well-known stakes in nearly every success from Skype to Foursquare. More recently, Lenovo announced Ashton as their latest engineer. Then there's Shakira who as of October is a T-Mobile product collaborator! Microsoft consulted with Jessica Alba on their Windows 8 campaign, which culminated in a speech from the actress at their global product launch. We doubt Lady Gaga's got an office at Polaroid, but she's been the company's creative director since 2010. Jennifer Lopez and Alicia Keys have also lent their names to cell phone brands too.