Chevrolet’s Halo Cars

AutoMoto TV
May 26, 2014 AT 6:16 AM
They're powerful...They're fast...And they're sexy... So why are they called Halo cars? Because they sit at the top of an automaker's lineup and while we might not be in the market for a race car or a high-end customized luxury vehicle, Halo cars are exciting, aspirational and automakers know they create more interest in their brand.