Opinion

Conservative group knocks Sen. Mary Landrieu for piling debt on millennials

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Beltway Confidential,Opinion,2014 Elections,Ashe Schow,Mary Landrieu,Millennials

In an effort to win younger voters, the conservative group Generation Opportunity will run an ad targeting Sen. Mary Landrieu, D-La., for supporting government spending and leaving millennials to foot the bill.

The ad begins with a young woman pushing an actress representing Landrieu in a shopping cart through a grocery store. Landrieu keeps grabbing at items and putting them in the cart while the young woman says "I told you already, we can't afford that."

But Landrieu keeps collecting items as the young woman tries to stop her.

The ad displays millennial-specific information about the debt, like how an 18-year-old's share of the national debt is about $800,000, according to the Senate Budget Committee.

The ad also points out that 10 percent of young people in Louisiana are unemployed, more than twice the percentage of unemployed in general, according to the Bureau of Labor Statistics.

The ad also notes that one-third of young adults are living with their parents (the ad says in the basement, but Pew Research Center just says in their parents' home).

The price for all the groceries Landrieu collected reached the $800,000 mark, to which Landrieu says, "she’s got it."

The fed up young woman responds, "No, pay for it yourself."

GenOpp President Evan Feinberg described the thinking behind the ad in an email to reporters.

"Sen. Landrieu has spent 17-1/2 years in the U.S. Senate voting against the economic interests of young people and supporting policies that are actively hostile to my generation," Feinberg said. "It's time our generation made our voice heard and let politicians like Sen. Landrieu know that they need to change their outlook and stop consistently voting against our interests."

GenOpp said the ad would run on "major broadcast networks and cable stations" through early July. More than $450,000 worth of ads and more than $100,000 worth of online promotional activities will be spent.

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