Could NYPD Have Handled #MyNYPD Better?

The Wall Street Journal
April 23, 2014 AT 4:15 PM
Call it a social-media fail. The NYPD’s plan to engage Twitter users backfired when users hijacked the hashtag #myNYPD. Should the police have anticipated the response? Social-media strategist and Syracuse University assistant professor Anthony Rotolo discusses on the News Hub. Photo: Getty Images.