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Topics: Obamacare

Cover Oregon pulled its hipster ads before they were cool

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Beltway Confidential,Obamacare,Oregon,Ashe Schow,Health Care Exchanges

Trying to capitalize on the hipster scene never seems to pay off for political organizations.

The $21 million “Live Long in Oregon” ads are being pulled as Cover Oregon, the organization implementing Obamacare in the Beaver State, said it will focus on enrolling residents.

“We think it’s appropriate to hold off on any further advertising,” Bruce Goldberg, executive director of Cover Oregon, said on a conference call Monday.

Because the best way to inform people about Obamacare is by not advertising it, right?

The folksy, hipster-ish ads were not very effective, with just 44 people signing up on the state's exchange through November, according to the Department of Health and Human Services.

Cover Oregon claimed better enrollment numbers, at least by paper applications. The agency claimed to have enrolled 7,500 residents in private insurance plans and 13,374 in the Oregon Health Plan for low-income residents.

But the state still needs to process 30,000 applications, half of which have errors.

Goldberg said 100,000 Oregonians would be signed up for health insurance by Jan. 1, 2014 — mostly in Medicaid.

So good job, Oregon, you received $300 million from the federal government and hope to sign up 100,000 people (400,000 in 2014).

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