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Cristiano Ronaldo Launches CR7 Underwear Line In Madrid

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October 31, 2013 AT 4:34 PM
Cristiano Ronaldo has launched his underwear line , CR7 by Cristiano Ronaldo. The Real Madrid soccer star attended a photo call for the release of this collection in washed out jeans and a white button down top. The designer behind the collection is American designer Richard Chai . "The amazing thing about this project is that you have someone like Cristiano Ronaldo who is the most recognized and most celebrated athlete in the world starting a project ... that makes sure it's done with integrity," Chai says about working on the collection .