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Deep Discounts Fail To Woo U.S. Holiday Shoppers

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January 08, 2014 AT 9:38 AM
U.S. retailers posted their lowest holiday sales growth in four years after shoppers stayed at home despite some of the biggest discounts and promotions since the recession, retail industry tracker ShopperTrak said. Retail sales between Thanksgiving and Christmas rose 2.7 percent, compared with 3.0 percent a year earlier, while the number of people walking into stores across the United States declined 14.6 percent, ShopperTrak said. ShopperTrak, a Chicago-based company that measures foot traffic in more than 50,000 locations worldwide, said U.S. shoppers spent $265.9 billion during the latest holiday period. Its data excludes online sales.