Lou Dobbs is king of the hill again, helping to bring upstart Fox Business Network its first-ever quarterly ratings victory in the critical 25-54 advertising demographic. And the news that Dobbs beat rival CNBC host Larry Kudlow was apparently so big that even CNBC crowed about their loss on their website.
"Fox Business Network's Lou Dobbs Tonight Defeats CNBC's The Kudlow Report for the Third Quarter" screamed a story posted on the CNBC site.
The business wire story posted on their site read: "FOX Business Network's (FBN) Lou Dobbs Tonight beat CNBC's The Kudlow Report in the coveted advertising demo of persons aged 25-54 for the entire third quarter of 2012 as well as the month of September, according to Nielsen Media Research. The victory marks the first quarterly win for the 7 PM/ET program anchored by Lou Dobbs since launching in March of 2011.
"From July through September, Dobbs averaged an 11 percent advantage over CNBC with 41,000 viewers in the demo to Larry Kudlow's 37,000. In total viewers, Dobbs earned 141,000, just 11 percent shy of Kudlow's 159,000. For the month of September, Dobbs pulled a 33 percent lead in the demo with 44,000 to Kudlow's 33,000 and came within 5 percent of CNBC's 7 PM/ET viewership with 146,000 to Kudlow's 153,000."
The awkward posting had some in TV Land giggling, others shocked it got on the CNBC website. "What, they don't have somebody who filters that stuff?" said one news executive.
Fox, meanwhile, said it was a major coup in the brawl of the biz nets, especially because Fox Business is in about two-thirds as many households as CNBC, and because Dobbs, formerly with CNN, has been on the air with his Lou Dobbs Tonight for less than a year.