A Brewgrass Trail has opened in the Bluegrass.
The newly minted Brewgrass Trail was formed to highlight the state's emerging craft beer industry and includes two microbreweries in Danville, according to The Advocate-Messenger (HYPERLINK "http://bit.ly/zTbIZU" ). The initiative seeks to promote the industry in a fashion similar to the way the state has marketed its more familiar bourbon products.
Adam Johnson, who is executive director of the Danville/Boyle County Convention and Visitors, said there's already a website promoting the trail, with links to social media such as Facebook and Twitter.
"Marketing to the growing 'beer tourist' segment has shown great promise and is seen in the exploding growth of breweries, specialty shops, and craft beer bars across the Bluegrass," he said. "Our hope is to make things easier for the culinary traveler to find these uniquely Kentucky beer spots with this website and social networking campaign."
So far, there are seven microbreweries listed on the website — HYPERLINK "http://www.brewgrasstrail.com."
Those include The Beer Engine and Lore Brewing Co. in Danville as well as Country Boy Brewing in Lexington and Against The Grain Brewery and Smokehouse in Louisville.
Danville brewery owners said the city is already known for craft beer.
"The numbers seem to indicate that Danville now has more breweries per capita than any other city in the country," said Lore owner Lee Rossman. "People come from all over the country to visit Danville and stop at the breweries."
Beer Engine owner Brian Holton said, "The world of beer has been vast and complex for hundreds of years, and now the world of Kentucky beer is widening.
"The craft beer market has continued to grow through the recession, and people are becoming more educated about good beer. We know that in Danville we have become a beer destination."
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Information from: The Advocate-Messenger, http://www.amnews.com
