IMAGE DISTRIBUTED FOR SHEBA - Eva Longoria kicks-off the SHEBA. Feed your passion. Contest, in which cat lovers can enter for the chance to have the SHEBA brand help feed one of their passions in a big way, Thursday, March 7, 2013, in New York. Visit Sheba.com/FeedYourPassion to enter and to learn more about SHEBA Entrees for Cats. (Photo by Diane Bondareff/Invision for SHEBA/AP Images)