Facebook Expands Ad Service For App Developers

wochit technology
October 01, 2013 AT 11:28 AM
By Alexei Oreskovic SAN FRANCISCO (Reuters) - Facebook Inc is expanding an advertising service aimed at developers of smartphone and tablet apps, the social network's latest move to bolster its fast-growing mobile business. Facebook's so-called mobile app ads - which allow companies to promote their mobile apps to Facebook's 1.15 billion users - will include new capabilities designed to boost the amount of time that consumers use the third-party apps, the company said on Tuesday. ...